Have quite a powerful message for you today.

 

But first I want to let you in on a little secret about investing in YOURSELF.

I have paid a lot of people in the last couple of years to be really honest.

 

I have paid DCU (Dublin City University) paid for dozens of conferences, workshops and business masterminds to educate myself on training, nutrition and marketing.

 

Stayed up until 3 am and got up at 6 am for months on end to get stuff done.

 

I invested time and money in my education to get where I wanted to be…

 

One something is paid for I take the time to give it a fair go.

 

How much did all this cost…? Over the last 3 years alone I’ve spent in the region of €25,000 on information. Cool eh? :-)

 

It’s a lot of investment… and a lot of learning and a lot of RISK you might say…?

 

Nahh there was no risk.

 

I never once said to myself:

 

‘What if this doesn’t work out? I will have wasted all this money’

 

Because I knew it would work if I put my mind to it.

 

It’s the same if you want to lose weight, gain muscle or just look better naked.

 

You see the difference between success and failure, in anything, comes down to one simple thing.

 

Choice.

 

You have to CHOOSE to get stuck in and give it a fair shot.

 

Your situation right now is the sum of the *choices* you have made in the present moment.

You chose not to go to the gym… you chose to eat that cake.

 

You chose to watch coronation street instead of go for a walk.

 

If you are doing things all wrong in the gym and messing things up, its YOUR FAULT because you didn’t ask for help.

 

If your skinny and think your trying everythin but ‘its just not working’ ITS YOUR FAULT because you didn’t ask.

 

If you are over weight and your trying your best to lose it but ‘its just not working’ ITS YOUR FAULT because you didn’t ask.

 

It IS you fault… to a certain extent anyway.

 

You try by yourself, get nowhere and then succumb to the false realisation that you are just ‘naturally’ skinny/fat/big/small/whatever.

 

Ehhhh… stop making excuses and get your finger out.

 

 

Not ‘when the economy gets better’.

 

Not ‘when I have more free time’.

 

No ‘if only I was naturally thinner.’

 

No ‘if only I was bigger’.

 

No ‘if only I was whatever’.

 

Everthing (within reason) is a *choice*.

 

The only difference between you and the people you want to be like is simple:

 

They’re not afraid to make a choice…Why not?

 

They decided who they wanted to be.

 

They didn’t make the choice in some undefined ‘later’.

 

Or ‘tomorrow‘. Those things don’t exist.

 

 

They never will. They will never arrive.

 

Ever.

 

I could have said ‘I don’t have a business degree’ and then not started The ABS Gym and settled in a public gym cleaning machines or working in some lab somewhere wanting to jump out the window every minute of every day but I CHOSE to set up my own business.

 

Why? Because I knew it was going to work.

 

Are you afraid you ‘cant do it’?

 

My buddy (and now personal trainer) John Weldon made a CHOICE to come see me 2 years ago. At a hefty 140kg he was very overweight and in need of change.

 

He could have said ‘im naturally big’ or ‘im big boned’ or whatever but he decided he wasn’t going to roll over and accept it.

 

Now he’s <10% bodyfat and working in The ABS Gym in Dublin as a Personal Trainer.

 

He could have said ‘Personal training is expensive and I can’t afford it’ i.nstead he made the INVESTMENT

 

Ignore people who try to sabotage your efforts (and there are many).

 

Does ‘your just fine the way you are’ ring a bell ?

 

Does ‘why bother, life is short’ resonate with you?

 

Who said this to you and take a close look at them…? They either 1. look the way you want to look or 2. they are in the same boat as you but too lazy to get up off their arse and do something about it.

 

Alwyn Cosgrove who is a buddy of mine, personal trainer and all round great guy inspired this post and I’m also stealing this video on him :-)

 

PS. Alwyn beat stage IV cancer twice, bone marrow transplants, the works and still owns and operates the most profitable gym in the US.

 

No excuses :-)